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Hasbro Connect – Family Entertainment Centre Designed as the Most Fun Warehouse in the World


Hasbro Connect was designed to help Mattel explore the idea of creating family entertainment centres across North America. The 80,000 ft2 space is inspired by the fact that Mattel’s games catalogue, the largest by far in the world, with such well known properties as Monopoly, Life and Battleship is a catalyst for families, of all ages, to enjoy each other’s company and share some laughs. After passing through a Scrabble themed entry the brands are laid out clockwise with games that appeal to the youngest member (Glo Worms) all the way around to the most aggressive activities like GI Joe and Transformers.. At the centre of the space is a Jenga inspired multi-unit food hall with a video stage for events and activations. The tables serve dual purpose as game play tables. Even the washrooms get the Hasbro treatment.