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The Playdium Gets a Spectacular Brand Refresh in this Cinema Retrofit

Brampton, Ontario

RevelHouse helped Cineplex reconsider the Playdium concept for roll out across the country with this Brampton location as the first facility to market. The new Playdium is now all indoors with an enhanced foodservice offering that includes quick service and sit-down options. The primary attractions include bowling, a ropes course, and a VR arena. 3,000 ft2 of flexible space was left in the plan so that Cineplex could respond to market demand with a feature attraction. Planning for this project was a real challenge as its previous life was as a stadium style 12 screen cinema. The raked theatres and various entrance/exit heights had to be considered to create an efficient floor plate. The bold and colourful interior design by SLD really enhanced the space.